LTB. takes part in the Breast Cancer Awareness Movement at Chulalongkorn Hospital

In a global effort to raise awareness on breast cancer, October has been designated as the Pink Month. It is called "Pink October" as people around the world adopt the pink color and display a pink ribbon to raise awareness about the importance of prevention and routine screening for the early diagnosis of breast cancer, now the second most commonly diagnosed cancer globally.

Why pink? Pink evokes traditional feminine gender roles, caring for other people, being beautiful, being good, and being cooperative. The pink ribbon represents the courage to fight breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement.

LTB. will be present at Chulalongkorn Hospital on October 15, 2024 as part of the breast cancer awareness movement. On this occasion, a special juice blend consisting of purple cabbage, celery, red and green apple will be available for tasting. 

Purple cabbage has been shown to reduce the risk of breast cancer, colon and rectal cancer.  It should be minimally cooked or eaten completely raw to reap the full benefits of its cancer fighting properties. Experts believe this may be because it contains sulforaphane and anthocyanins — two compounds researched for their cancer-fighting properties.